The Membership Guys Podcast - Practical Advice For Membership Website Owners

Do you want to launch a membership, or have you launched already and now found that there are big, established competitors in your market? Don’t panic. Your competitors may have a massive library of content, years and years of experience under their belt, or thousands of members, but don’t let that intimidate you. Your size, your uniqueness, and your ability to zig when your competitors zag, gives you an edge – if you know how to take advantage of it. In this episode, I share many tips on how to differentiate yourself from the competitors. From zeroing in on your specialty and niche to emphasizing your personal brand and offering a personalized service, these tips will help you get a share of that membership pie. Essential Learning Points: 1.   How understanding ‘why you exist’ can help you differentiate from your competitors 2.   Why specializing and niching down on your topic and who you serve can help your positioning 3.   The benefits of focusing on your perso