The Membership Guys Podcast - Practical Advice For Membership Website Owners

Do you know the difference between good marketing advice and bad marketing advice? The marketing industry is full of information. Some can help you build meaningful customer relationships and effectively generate sales. But some is based on misinformation, pressure tactics, and “shortcuts” that could lead to slower audience growth or even a damaged reputation. I find it so infuriating that people are being pressured and pushed around by membership marketing myths that they believe are the industry standard. In this episode, I get on my soapbox to bust the most common marketing myths and help steer you away from the nonsense. Essential Learning Points:Why pressurizing leads can drive them to buy elsewhere How to prevent your customers getting buyer’s remorse Why a good product isn’t enough to generate sales The number of followers you really need Important Links & Mentions: https://conversionengineering.co/open-every-day-book/ (Open Every Day by Ross O'Lochlainn) https://kk.org/thetechnium/1000-true-fan