The Membership Guys Podcast - Practical Advice For Membership Website Owners

269 - From The Vault: How to Win Back Cancelled Members

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Sinopsis

“Cancellation” is a word that sends a shiver down the spine of any membership site owner, but are membership site owners missing a trick when it comes to how they handle cancelled members? In our own membership, Membership Academy, 25% of members who leave end up rejoining. This is why it’s essential not to burn your bridges – and to put a rock-solid win-back strategy in place. Join us in this episode of The Membership Guys Podcast to learn what a win-back campaign is, how to structure it, and what some of the essential tactics you need to use are. Essential Learning Points: Where many membership site owners are getting it wrong when it comes to cancelled members How to create a win-back sequence that gives lapsed members a great reason to come back What the three key notes you need to hit are if you want to create a compelling case for re-joining your membership Important Links & Mentions: https://www.themembershipguys.com/prevent-cancellations/ (Try These Tactics to Pre-empt and Prevent Member Cancellat