The Membership Guys Podcast - Practical Advice For Membership Website Owners

Deciding how much you should charge for your membership site is one of the most important decisions you’ll make. Charge too little and you risk losing out and making no profit. On the other hand, if you charge too much, there’s a chance nobody will be able to afford your membership. So, how much should you charge? Unfortunately, there’s no one-size fits all approach when it comes to pricing your membership. But there are four key areas to look at to help you land on a price that you and your members are happy with. Tune in to hear what they are and discover a few helpful tips when it comes to defining your membership pricing strategy. Episode Summary: Why you need to know your cost of member acquisition How to make sure your membership site is profitable and sustainable How to move the focus away from the price of your membership and towards the value of your site instead Considering your competitors when working out what to charge Why you need to consider the profile and financial situation of your