The Membership Guys Podcast - Practical Advice For Membership Website Owners

Are you worried about the churn rate of your membership?  Many membership business owners look at the numbers dropping and panic. They might even believe that the membership business model is flawed, and maybe they should try their luck elsewhere.  In this episode, I talk about churn rate and why it shouldn’t be the one thing you think about.  This episode instead focuses on THE most important metric – customer lifetime value, and why that should be your focus before you make any decision about the future of your membership.  If you’re considering switching from a membership model, listen to this episode first. Essential Learning Points: Why people get worried about churn rate Why there’s no industry average churn rate How to look at churn rate with context What lifetime value is and why it’s the most important metric Important Links & Mentions: https://www.themembershipguys.com (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://www.themembershipguys.