Mortgage Banker University With Brett Mcdonell

Episode #18 of Mortgage Banker University with Brett McDonell focuses on a proven and time tested closing tactic called "The Concession Close". This closing tactic is a MUST HAVE for every mortgage professional to have in their sales tool box. Without closing tactics like the concession close, most loan officers have no strategic plan to actually transition a prospect to a client and to get a formal commitment to get that loan going.  In This Episode You Will Learn: How to leverage a prospects wants, needs and special requests into a formal commitment to proceed with you. How to couple the "concession close" with the "risk reversal close" for the ultimate close. Control the power frame with your prospect to not allow them to walk all over you How to strategically close clients without them feel as though they're being closed This tactic is a powerful sales tool that you can use to increase conversions, convert prospects quicker and make more money. Enjoy Brett McDonell #mortgage #loanofficer #mortgagebanker