The Communication Paradox
Episode 32 - Authentic Branding
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:33:59
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Sinopsis
Dave and Angela chat to Morph Brand's founder Clare Devonport about the authenticity, or otherwise of corporate branding. Clare believes in, and practices, what she calls empathetic brand design as opposed to visionary brand design. Clare's view is...
