Content Sells: Attract, Convert & Keep Your Ideal Clients With Content Marketing That Works

In our 6th Anniversary (wow!!) show, we’re talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about “the thing” you’re selling and start talking almost exclusively about the people who’ve already had success with the thing you’re selling! In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the inside story on a recent sold out campaign for The Mastermind Experience, which relied almost solely on Social Proof, plus their top tips for using Social Proof at every step in the journey up your Marketing Mountain. To learn more about the Mastermind Experience they mention in this episode, visit: www.herbusiness.com/mastermindexperience Listen to this episode to hear more about: How social proof sold out our event in record time! How to break free of the myth that you have to be talking about “the thing” you sell in order for people to want to buy “the thing” (and what you talk about instead) The specific changes we made to our sales page th