Sunny Side Up
Ep. 240 | Getting started with ABM- tips on planning and execution. Ft. Heather Adkins
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:28
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Sinopsis
In this episode, Heather Adkins discusses account-based marketing, sharing the tips that she's accumulated around planning and execution. She discusses what ABM is, how to practice joint-account planning and what are ABM KPIs, and how to measure them? Contact Heather Adkins| Follow us on LinkedIn.
