Church Brand Guide Podcast | Logo, Website, Video, And Design

We take a look at the rebranding process of Evangelistic Center, a church in Kansas City, Kansas, which was a well-established church that found itself in decline. They are now experiencing a great deal of momentum and growth as a result of the rebranding process they have gone through in the past 3 years. Justin Vaughn talks about the journey to create a new brand for the church in order to reach new people in the community. He also shares the results they have seen from their efforts. Show Notes: • Justin started in a small roll but then felt a call to meet the needs of the church which was in decline • The first barrier Justin had to overcome in making rebranding was with his father, Bishop Vaughn • One of the first things to change was to get off the radio and put that budget toward other forms of media to build a brand • Justin focused on reaching people who needed the message the most • Bishop Vaughn got on board with Justin’s desire for change and helped lead the church through the change • Justin was