Church Brand Guide Podcast | Logo, Website, Video, And Design

The process of introducing a new logo to a church is discussed in this episode in a way that builds momentum toward the vision for the future. When a new logo is introduced with a fresh vision, most people will resist it naturally. However, you can be strategic to allow people to see the need for change so they can feel like they are a part of something bigger than themselves. Show Notes: Three Rounds to Effectively Rebranding Your Church If done well, the rebranding can bring new energy to the church with anticipation of greater things ahead. A strategic rollout allows the new brand to be adopted over a period of time, which will make people more comfortable. Typically, these brand changes take place over the course of six months to a year. A church should commit to a solid budget to get things rolled out properly by creating media to support the change. The leadership will need to push the new brand messaging in meetings, sermons, and interactions while using media to make the vision front and center. Brand