#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Gennaro Cuofano talks with Jason Barnard about looking at Google's SERP as a product. Gennaro Cuofano is an international MBA, and creator of FourWeekMBA, a blog about business modeling and growth marketing. He is the head of business development for WordLift.io, where he works closely with small businesses and publishers across Europe and America to help them grow their business via digital marketing and SEO. He is also a contributor to various industry publications and runs a blog where he focuses on dissecting business models. Google knocked down the walled gardens of the major players on the Internet in the mid-nineties. But now that they have billions of people in their garden, they seem to be going full circle and are rebuilding the walls they have onced wrecked? In this episode, the rather groovy Gennaro Cuofano starts by taking Jason Barnard back to the 1990s to give him the historical context of business models of the major online players. At the end of the last century, access to the Intern