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Highlights from the conversationI'm always encouraging my clients to brag in a good way.A logo is just a mark and some of the best-known brands in the world have really crappy logosAs far as trying to build a brand or a personality, that's memorable. It always comes from a unique place. And usually it comes from a smaller place[A logo] is just a symbol. A symbol only has meaning once you do all the other things around it that communicate that brandYou need to embrace who you are. Be true to who you are and tell that story of who you arePeople are so often very passionate about what they're making, if you can engage with that, you get away from the  mundane, sameness in so much of the communication you seeMore about DJ Stout DJ Stout is one of 24 Partners of the acclaimed international design consultancy Pentagram and the Principal of the Austin, Texas office. Stout joined Pentagram as a partner in 2000. Pentagram, founded in London in 1972 by five designers, currently has four offices around the world. In a s