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Grant Johnson is the Founder and CEO of Responsory, a full-service marketing communications agency focused on providing measurable marketing solutions to B2B, B2C, and not-for-profit organizations. Their process combines data, AI, and testing to deliver multi-channel marketing campaigns to make their clients heroes — and ultimately get them ROI. Grant started Responsory in 1999 but has been in the agency world since 1988. When people ask Grant what he does, he says, “I’m a drug dealer.” That’s because Grant has marketed products in the Pharma, Vitamins, and Nutraceuticals industry. His expertise also cuts across the insurance and B2B products marketing space.  Grant is a sought-after public speaker, direct marketing trainer, copywriter, award-winning author, and the creator of Direct BrandingSM, Responsory’s method for producing sure-fire measurable results. He’s helped companies like Humana, Northwestern Mutual, Microsoft, and many more. In this episode… What does a “drug dealer” have to do with B2B marketin