Proposify Biz Chat

Takeaways Don’t replace what isn’t broken With new ways to connect with prospects popping up at an ever-accelerated rate, it can be tempting to believe everything you hear, like abandoning email marketing altogether and solely reaching out to prospects with tools like Messenger bots and social media. Dave says it’s fine to use new tools if you think they can help you gain customers, but advises not to abandon the tools that are already working for you, like email.   Relying solely on social media or new tools for Messenger can put you at risk of losing contact with interested leads should that social platform’s algorithm change. If you choose to use social media as the main source of lead generation, Dave suggests trying to capture the email addresses of at least 50% of those followers so you can still stay engaged with them and make offers, should an algorithm change occur.