Proposify Biz Chat

Proposify’s Chief Product Officer, Ricky Ferris, is in charge of designing new (and improving existing) features to help our customers close more deals. He has more than a decade of experience as a front-end developer and has collaborated with Proposify co-founders, Kyle and Kevin, for years as a UI specialist. In this interview, Kyle and Ricky discuss the importance of taking control of a demonstration, and asking customers the right questions so you highlight the features that will solve their problems. They also explain the difference between onboarding and a product tour, the message you should deliver through each, and how both are key components in good user experience (UX) and avoiding customer churn.