Proposify Biz Chat

What it’s about After starting his company, ElasticSales, in 2012, Steli Efti was on the hunt for a tool that could help his salespeople sell more successfully. Through research and testing, it was pretty clear that most of the existing solutions out there focused on turning salespeople into data entry specialists. Rather than settling, Steli decided to build a solution of his own; a CRM now called Close.io. In this interview, Steli talks about how being authentic makes you attractive, outlines three different sales models, and why you shouldn’t be afraid to make a change when it’s needed.