Proposify Biz Chat

What it’s about With a background in marketing, finance and computer science, Patrick Edmonds was an ideal hire to help spike Proposify’s growth. He’s well-versed in SEO, social media, analytics, and as Chief Marketing Officer, he maps the marketing road at Proposify every time Google or Facebook change their algorithms. He’s a whiz at ensuring Proposify is seen and heard from a wide, but focused audience and he’s keeps a keen eye on keeping our growth upwardly mobile. In this interview, I talk to Patrick about the power of lead magnets, how to lure people to your product or service, and the importance of tracking your performance.