Proposify Biz Chat

What it’s about Barry O’Kane of Endzone Software believes in helping clients handle their issues. He also believes that planning how you help them ahead of time is pertinent to the success and happiness of your team and your client. Retainers can bring stability to a business, get them out of the firefighting mode of needing to win projects, and provide assets within a company or contract.  For Barry, selling your clients retainers is all about proving your value consistently. If you’re selling retainers, you should not just be providing value but demonstrating it regularly, and moving toward a structured support process that will make you and your client look good. “If you can approach the conversation with the fundamental belief that the retainers are more valuable to the client, the conversation is very different”. In this interview, Barry talks about how to assess and improve how you currently support your clients, how to structure retainers, and ways to demonstrate value consistently so you keep clients