Proposify Biz Chat

What it’s about Most people are aware of a few of the standard things they need to do market their business online, like having an email list and a blog. But Mike McGrail believes paid marketing is a necessity, even for a company that’s primarily inbound, because it can amplify your content to engage with a wider audience, taking your business to the next level.  Mike points out that previously, you could use Facebook and Twitter organically to build an engaged audience, but over time reach has been significantly reduced. Where organic reach of a Facebook business post was 55-60%, now it’s at about 2.5%. If those numbers don’t scream that paid marketing has become critical to reaching your target audience, I don’t know what does. In this interview, Mike talks more about why you need to experiment with paid social media, and what qualities and soft skills you need to look for when hiring great marketers on your team.