Proposify Biz Chat

What it’s about Ross Simmonds’ understanding of online business and the power of content came when he started his second business, a fantasy football blog, while he was in university. “I was a kid living in my parents’ basement, and I was reaching thousands of people all over the world, positioning myself at the age of 18 or 19 as an authority in fantasy football, and people were buying it,” says Ross. That’s when he realized the massive potential in content marketing and that it was something he needed to double-down on. Although he hated writing about Shakespeare and English for university, he loved writing about football, so he followed that passion. It then allowed him to develop the skill-set of creating great content that resonates with people. In this interview, Ross talks about the secret to writing compelling content; why distribution, not content, is king; and tips for reaching more people to grow your business.