Proposify Biz Chat

You may have had a great initial meeting with your sales lead; you feel like you really connected with them, and you can offer a solution to their business challenge. Now that it’s time to move the opportunity to the next stage, it’s up to the proposal to reinforce and deepen that connection through the written word. How you express yourself in the proposal will reflect on the credibility of your company, your expertise, and your working style. It’s critical you get it right (pun possibly intended). Pick the right tone of voice We all know that how we say something is as important as what say. It doesn’t matter what you want to communicate to your sales lead, if you use a tone of voice or language in your writing that alienates them, you’ll lose the deal. Writing with a tone of voice your client can relate to will help you connect emotionally and engage with them. Once you establish that emotional connection and create some common ground, it’s easier to be persuasive. And being persuasive is the name of the p