Idea To Value - Creativity And Innovation

In this episode of the Idea to Value podcast, we speak with David Schonthal, a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management. See the full episode at https://wp.me/p6pllj-1Fz #innovation #designthinking #ideas He teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity. He is also the author of the new book The Human Element: Overcoming the Resistance That Awaits New Ideas with his co-author Loran Nordgren. Topics covered in this episode: 00:01:45 - What were the forces standing in the way of good ideas? 00:02:30 - The four frictions which prevent innovation: Inertia, Effort, Emotion, Reactance 00:05:00 - People trying to develop innovations usually do not think of the frictions, they just think of fuels 00:07:15 - Inertia: Human beings are creatures of habit and resist change 00:10:30 - Finding out the real frictions and perceived value drivers using et