#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Joe Pulizzi talks with Jason Barnard about media is the new marketing. This doesn’t feel like a podcast episode, this more feels like a media marketing crash course!! Rather than fighting with organizations with the same audience as yours, Joe Pulizzi and Jason Barnard believe in the power of networking which brings you to a massive, ever-expanding audience - something you can’t achieve with a walled garden approach. So an intelligent mix of consortiums, guesting, side projects, partnerships, and self-produced is the winning formula ;) Trying to be present everywhere and creating content for the sake of content both get a big, big thumbs down from Joe (the content marketing master). He greatly believes in niching down, in finding a place or two where you can shine and create a remarkable impact. Oooh and as promised for this episode, Joe discusses the seven steps to build an online audience that can lead to multiple revenue streams WITH ANY BUDGET!  It begins with identifying the audience’s pai