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Richard Melmon is a pioneer in the technology industry. He launched the first spreadsheet, VisiCalc, he was in charge of the early advertising for Apple, and he launched the first digital watch at Intel. Richard is the Co-founder of Electronic Arts, a company with a $30 billion market cap. He also co-founded Melmon Tawa & Partners, a high-tech advertising agency acquired by Livingston and Co. in 1989. Richard built and sold Objective Software to Asymetrix in 1993. He has co-founded and built many businesses ever since.  More recently, Richard co-founded Bullpen Capital in 2010 with Paul Martino and Duncan Davidson and has led several of its key investments, including Braze and Homelight. Richard is also is Managing Partner at NSV Wolf Capital. In this episode… One common thread among successful entrepreneurs is that they have built companies that failed. Richard Melmon is no exception. He thought all that a company needed to succeed was good marketing, but that became his most significant career regret.