Bob Cargill's Marketing Show

Episode 139 - Preach Like Chynna Preach like Chynna, Chynna Phillips Baldwin. Yes, she’s not just a super successful singer, she’s a huge hit on YouTube, too, with her ridiculously awesome series, California Preachin’. To say she’s carefree and extemporaneous in her DIY videos - sharing what’s on her mind about her religious faith, family life and more - would be an understatement, but that’s how you do it on social media. Chynna is a perfect example of best practices in how to rock your personal or corporate brand, if you ask me. Just be authentic. Just be transparent. Just be yourself.