Build A Better Agency Podcast

Successful business development strategies are always a hot topic when I’m talking with agency owners. That was true before the pandemic, so you can imagine how often we’re talking about it now! Business development for agencies has made a 180 over the past decade. Have you changed the way you sell to keep current? Greg Jacobs is the head of Strategic Partnerships at Schiefer Chop Shop, an Irvine-based brand transformation agency where he developed a unique recipe for successful business development strategies. He also led NASCAR’s unscripted content division and served as Head (SVP) of Monetization at Red Bull & Red Bull Media House. As you might imagine, with that background, he comes at prospecting for his agency in a very different way. During our conversation, Greg walks us through his approach to creating successful business development strategies and offers up some suggestions for agency owners who are looking to hire a salesperson for their shop. It’s never too late to re-tool your own biz dev str