Build A Better Agency Podcast

Ongoing professional development is a challenge in most agencies. It’s tough to gather the right tools/resources, some agency owners aren’t sure about how to make it happen and for most the biggest challenge is making the time. And yet we know that one of the critical elements of our agency’s ongoing success is that our team has to keep getting better. I am a firm believer that professional development is a shared responsibility, which means your employees should do some of it on their own time and on their own dime. However, creating a culture of ongoing skills development and contextual learning is vital to stay ahead of the pack. And it’s not as hard as we might think. My guest for this episode is a longtime veteran of the advertising industry. From print production and creative services to leading employee development within HR, Cecilia Gorman earned her stripes at agencies and brands large and small – most notably Y&R, Oakley, and Innocean. She currently consults on manager development, helping creat