Build A Better Agency Podcast

There are very few agency owners who love biz dev. It’s time consuming, sometimes it feels like you are trying to target shoot in the dark, and you often end up settling for prospects that aren’t quite the right fit. But at least it’s a win! Your spidey senses are tingling and you know there’s trouble ahead but you ignore that little voice and forge ahead, hoping for the best. What if you could eliminate those near misses? I’m a firm believer that every agency should have a clear understanding of what their sweet spot client looks like and how to spot them in the crowd. Every client is right for some agency. But not every client is the right fit for yours. How do you know who your ideal client is? How do you attract them to you so you don’t have to hunt them down and how do you encourage them to give you that first dance? My guest will be a great beacon and help us gain clarity around all of those questions. I’ve known Matthew Kimberley for about 4-years and love his unique style and outlook on sales. He lead