Build A Better Agency Podcast

There are very few agencies today who aren’t trying to solve the content challenge. The content creation process is complicated and it’s often difficult to demonstrate the ROI to clients so they will pay you what it takes to actually create something worthwhile. Clients want high performing content but aren’t excited about paying for it. And it can be tough for us to document and demonstrate what’s working and what isn’t. At this summer’s MAICON (Marketing AI conference) conference, I met Jeff Coyle, the co-Founder and Chief Product Officer for MarketMuse. Jeff and his team are doing incredible work with AI to help agencies and brands better understand how content is performing, what content is missing and how to fill those gaps in a way that is SEO and visitor friendly. Technology and traditional content production methods are merging, and that’s creating a whole new level of measurability, predictability and performance metrics that can justify the spend. What would take us hours to number crunch and calcul