Build A Better Agency Podcast

As agency owners, we all want to hire the mystical, magical salesperson that will allow us to hand that task to someone other than us. Can it be done? Yes, but probably not the way you think or wish it would happen. Sales is a challenging activity no matter what you’re selling. Selling for agencies, even more so. In this solocast, I will walk you through the make-up of that unicorn of a salesperson so you can spot one out in the wild. I’ll help you identify some prime places to search what traits are non-negotiable, and how to build a compensation package, if you happen to find one. Even if you find this unicorn of a salesperson, you won’t be able to walk away completely. I’ll also discuss the agency owner’s role in the biz dev process. With the right people, the right assets, and the right communication, you’ll be well on your way to a successful sales operation for your agency. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource