Build A Better Agency Podcast

During the spring gatherings of AGI owner peer network members, I walk them through a presentation on trends that I’m seeing in the industry. Then I devote two solocast episodes to these findings later in the summer. In episode 195, I covered what’s happening with agency money and finance, along with some trends in ownership, decision-making, and how you and your peers are managing the pace of change in this industry. In this episode, I talk about employees, clients, and some tactics with which agencies are having great success in terms of winning clients and serving them well. If the topic of employees gives you a queasy feeling, you are not alone. It’s a big source of concern for many agency owners. I discuss trends I’m seeing in why retention is such a challenge and what you can do to make your agency the best option for employees you don’t want to lose. What’s happening on the client-side? There are some really interesting findings. I discuss creative ways in which agencies are gaining more clients and mo