Build A Better Agency Podcast

Influencer marketing isn’t new. Remember Joe Namath in pantyhose? (If you don’t Google it) But what is new is that anyone can harness the power of the internet and attract and monetize an audience. The value to our clients in that new twist is that there is an influencer for any subject, budget, or audience. This is an area where many agencies are crushing their financial goals. But if done wrong – you can lose your shirt. That’s why I knew we needed to talk to Shane Barker. Getting to the tactical heart of effective and profitable influencer marketing is what episode #199 is all about. My guest is Shane Barker, who has been doing influencer marketing since before the term was even coined. We talk about finding the right person, the proverbial needle in the influencer haystack, and how to determine the real reach of that individual who calls him/herself an influencer. Maybe you or your clients are still questioning the ROI of influencer marketing. Shane and I discuss how to do it right from start to finish, s