Build A Better Agency Podcast

Artificial intelligence generates lots of interest and more than a little bit of fear among agency owners. How will machine learning, AI, and all that super-technical stuff change agency life? Will it make agency work irrelevant? Not according to my guest, Paul Roetzer from PR 2020 and The Marketing Artificial Intelligence Institute. In this episode, Paul shared how his agency is leaning into AI because of the power and possibilities he sees in terms of agency efficiency and profitability. He makes a strong case that AI has the potential to make agency work more intelligent and even more human. AI is one more way agencies can leverage new technology and new tools to serve our clients better, to help them grow their businesses, and to more profitably, efficiently, and effectively grow our own agencies. I’m sure that some of you find this a little scary to even contemplate. But just like we’ve embraced all of the technologies before AI (the internet, mobile, programmatic media buying, etc.) we’re going to have