Build A Better Agency Podcast

Let’s admit it. Agency owners are reluctant salespeople. However, biz dev should be a significant part of how we spend our days. When I hear agency owners say that they don’t have to prospect because they get so much business via word of mouth, I always ask, “Are those the clients you would choose to work with or are you simply working with them by default?” When we’re honest with ourselves, the truth can sting a little. I get it – no one likes to be told no. That doesn’t make selling any easier. But how do we change our mindset? Hearing no (or deafening silence) feels like a failure, so we avoid it at all costs. But what are the costs of fearing the “no” and settling for whatever comes our way? In episode #184, I talk with Andrea Waltz, co-author of the best-selling book, Go for No. We have to re-think the word no. A “no” is one step closer to a “yes”. Andrea and I talk about the no, not just in sales, but also in the creative process. Sometimes we phone it in because big, bold ideas have been rejected in th