Build A Better Agency Podcast

Daniel Lemin, the founder of One Good Brand, is a digital reputation and online marketing veteran with deep agency and digital brand strategy experience. He was employee no. 400 at Google where he served on the global corporate marketing and communications team. He is the author of “Manipurated,” an Amazon bestseller, that exposes the inner workings of online review sites. Daniel also serves as the head of consulting for Jay Baer’s Convince & Convert consulting group, where he provides digital marketing and customer experience counsel to global brands and organizations including the United Nations (Food & Agriculture Organization), Best Buy, Petco, BMC Software, Telogis and Pella Windows and Doors. He’s been seen in the New York Times, USA Today and on Fox News, CBS Radio and many other news outlets.   What you’ll learn about in this episode: Why online reputation work is such a great opportunity for agencies How Daniel got into online reputation work and how came to write “Manipurated” What makes t