Build A Better Agency Podcast

Michael Gass is the founder of Fuel Lines Business Development, LLC, a firm that provides business development training and consulting services to advertising, digital, media and PR agencies. Since 2007, Michael has pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. Michael has originated a system that makes targeting, positioning, and differentiation easier and helps agencies to find, attract and engage their best prospects online. He has trained over 200 agency CEOs and their senior management teams in all 50 states here in the U.S. and agencies in over 21 foreign countries.   What you’ll learn about in this episode: Generating new business through niche blogs Making these niche blogs truly niche (hint: “healthcare” is not a niche) Why these blogs need to be written by one or two visible authors The pace these blogs have to be written, at least initially Why you should start out with just one niche blog Why a person should be the face of only