Peak Performers | Tools, Strategies & Psychology To Get Things Done

Marshall's Law of Pay per Click | Perry Marshall | Part 2 of 2 | Episode #475

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Sinopsis

Perry Marshall is one of the world’s most expensive and sought-after business consultants. He’s endorsed by FORBES, INC Magazine, and the most respected entrepreneurs in the world. Clients seek his ability to integrate engineering, sales, art and psychology. He founded the the $5 million Evolution 2.0 Prize, with judges from Harvard, Oxford and MIT. The prize aims to solve the biggest mystery in biology. He launched two movements in modern marketing. His Google AdWords books laid the foundations for the $100 billion Pay Per Click industry, and techniques he pioneered are standard best practices. He wrote the world’s best selling book on web advertising, Ultimate Guide to Google AdWords. More recently, he’s turned “80/20” into a verb. 80/20 is not just a fact about your business, it’s action you take on your business. His book 80/20 Sales & Marketing is mandatory in many growing companies. His books are course material in several business schools. Works also include bestseller Ultimate Guide to Facebook A