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Peggy O'Flaherty is the Chief Community Officer and Co-founder of Mavely along with Sean O'Brien and Evan Wray. Mavely is a company solving the issue of rising customer acquisition costs for direct-to-consumer brands while driving consumer product discovery and additional income for everyday families. Mavely helps build growth opportunities for millions of retailers and entrepreneurs by fostering a relationship between brands and their advocates. They have a community of over 25,000 creators and entrepreneurs and service over 200 brands. Before Mavely, Peggy co-founded OneParish, an app designed to foster engagement within church communities. In this episode… With media buying, customer acquisition costs will continue to rise — but what can brand owners do about it? How do you reach your ideal customers and turn them into advocates for your brand without paying cut-throat prices? No better way than to engage everyday people.  Consider it word-of-mouth at scale without the hassle of building a community from s