Industry Change

In this episode of Industry Change, I chat with Justin McDonnel, Co-Founder & Chair of Collective Wellness Group which includes Anytime Fitness, Orange Theory and Xtend Barre. Where does Justin see the fitness industry heading? As surprising as it is, the 24/7 model is still growing and there is still a significant amount of people still signing up to gyms every year. But people are looking for relationships rather than just a membership. Larger gyms and 24/7’s can achieve this even on a larger scale, but have to focus on the manager and coaches building relationships with members. And there is a definite opportunity for the studio model and boutique fitness model to grow and expand, especially considering it is much easier for boutiques to build that relational style of training.