Industry Change

In this episode of Industry, Change Richard talks to Luke Baylist co-founder and CEO of Australia’s biggest health food chain: Sumo Salad. At one point for a long time, Sumo Salad had 92% brand awareness in the market as they were the first health food chain in Australia. Now after 16 years Luke Baylis has created Sumo Well which aims to combine fitness and food together. How did Luke start out as an entrepreneur? Going back to the beginning Luke says the beginning of his entrepreneurial career was not a ‘glamourous story’. In the early 2000s Luke and his best friend were living in Chicago working for an IT company. He was young, eating all the wrong foods and drinking and within 4 years he put on 50kg. He found that in America when you ate a salad it was almost the size of a table and it wasn’t healthy either! He realized he had no portion control, no healthy food options and was not exercising. In Australia, he was used to living a fit and healthy lifestyle, so when he went back to Australia he was unrecog