Industry Change

If you’re in the fitness space, most likely you’ve heard of Kayla Itsines – she’s a global phenomenon growing from a local fitness trainer in Adelaide to becoming the global face of the app and brand SWEAT. Who you probably haven’t heard of is Tobi Pearce – Kayla’s Fiance and CEO of SWEAT. Tobi has been beside Kayla from the beginning very much in the background building the brand to wear it’s at today. I was lucky enough to catch up with Tobi while he was in Sydney and talk all about growing a fitness brand, transitioning to the fitness space, and how to build a brand that people love. Tobi & Kayla have been able to scale their brand in only 5 short years and show no signs of stopping. In 2014 they launched the Bikini Body Guide. Very quickly they realised that an ebook is not very interactive and moved that to an app. In 2017 they transitioned the name of that app to SWEAT with Kayla and then further transitioned to SWEAT as they have added new trainers to the app. Plenty of personal train