Industry Change

This week I sat down with long time fitness industry expert Ryan Hogan. Ryan has been in the industry for over 20 years, he has been heavily involved in Filex during that time and now is moving into a role with Wexer - creating digital experiences for gyms. Being in the fitness industry for so long he's seen many things come and go (including the Reebok Slide - who remembers that??). As things move into the digital space and our members expect us to provide digital experiences, it is even more important to provide an amazing experience for our clients when they are face to face with us in our facilities or at our classes. There is a reason that Crossfit, SoulCycle and Boutique Yoga and Pilates studios are so popular. They all provide a service that other gyms and facilities provide. And yet people are passionate about getting their Crossfit in everyday? It’s not just about the product they provide, it’s about the experience that members get when they are a part of the program. So how do you mimic this same ‘e