Industry Change

This week on Industry Change, Richard talks with Justin Tamsett who is the founder of Active Management and part of the fitness industry for 30 years! Just is a business coach for gyms and personal trainers and travels the world teaching business owners how to retain clients and run a more successful club. Last year alone he trainer in more than 70 clubs! Everyone knows someone who has a gym membership, but never goes. It's become a standard in the industry and something that gym managers have become quite used to. What JT reveals to Richard is the shift that is happening among gyms right now. You see, when your members actually attend your gym, they start to see actual results, then they tell their friends, and suddenly their friends are also attending your gym. And BOOM, just like that - you're reducing your marketing spend. Well, it's easy enough to say you need more people to actually set foot in your gym, but how do you make that happen in reality? JT and Richard reveal four tips for getting more people