Industry Change
The Evolution of Sales | Industry Change Episode 10
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:27:41
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Sinopsis
On Industry Change this week I sat down with Steve Jensen, hall of Fame Lifestyle Industry entrepreneur with over 30 years experience, to talk about the evolution of sales and marketing. Steve bases his sales practice on the inspirational model. You need to inspire excitement and happiness in the customer for your product, or service. If you’re dealing with a customer who is excited and inspired they will be happy to go ahead and spend money. This form of sales is designed to engage with what Steve calls the ‘Green Brain’ otherwise known as the limbic system. This part of the brain is where the majority of snap decisions are made. What you’re trying to avoid with inspirational sales is engaging with the ‘Red Brain’ or neural cortex, which deals with more logical processing. To inspire your customers Steve emphasises the need to market yourself as a unique business. What is it that makes you stand out from the crowd? Use it to win the customer over, let them know that they can’t get this service anywhere else!