Industry Change

While I was in Malaysia I got the chance to meet up with Jason Campbell from Mindvalley. During our interview we spoke about the importance of sales for business. Mindvalley’s mission is to push Humanity forward through education. They are a company that recognises that there are gaps in traditional education. Mindvalley focuses on teaching in four key areas: Mind Body Spirituality Impact They teach both through online courses and offline with events like Awesomeness Fest. Mindvalley’s founder Vishen Lakhiani’s goal is to impact one billion lives worldwide! In the interview Jason explains that sales is usually viewed as a bit of a negative thing. A necessary evil, that you have to use in order to grow your business. However sales doesn’t have to be like this, the sales philosophy at Mindvalley is unique in that they focus on how each sale creates a positive energy, a positive impact on the world as a whole. Jason describes the three sales loves as; Love Yourself Love Your Product Love Your Cust