Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The digital transformation we’ve experienced in the past few years has enabled every organization or entrepreneur to legitimately vie for a place of authority in their industry through content marketing. A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization - our website. On this episode of Social Business Engine, Bernie speaks with Gaetano Nino DiNardi, Vice President of Marketing for Sales Hacker. He explains why doing a content audit periodically is an absolute must if you want your website to not only be discovered in search engines but also deliver a helpful experience and effective customer journey to site visitors. Content audits aren’t glamorous or trendy to talk about, but they are powerfully important. On this episode, you’ll learn the why and how of a content audit. Gaetano deliv