Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.
What Every Marketing Executive Needs to Know About GDPR
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:34:13
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Sinopsis
Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation - and it impacts all businesses that sell globally and store information about individual consumers. The ramifications of this regulation are complex and it’s not entirely clear to everyday marketers what some of the requirements mean, so Bernie asked Juliette Rizkallah, Chief Marketing Officer of SailPoint Technologies to shed light on this topic on this episode. In addition to her role as CMO at Sailpoint, Juliette is a recognized identity and security expert, a Forbes Technology Council contributing writer, and a popular, sought-out speaker. On this episode, Juliette brings clarity to the GDPR topic for marketers struggling to understand it. Juliette has both a technical and pragmatic understanding of how GDPR affects the marketing organization. You’ll want to listen to this episode in its entirety to understand how GDPR affects you and what you need to