Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it's happening. Nexidia Analytics enables brands to unlock the untapped value inside the massive amounts of unstructured audio they possess – mostly phone conversations between customers and sales agents. By utilizing their analytics technology, they are able to better understand what’s really being said by their customers, what products are really selling and not selling, and most importantly, why. As a result, the brand can identify opportunities to cross-sell, upsell, and increase operational efficiency and new business opportunities. If this sounds too good to be true, wait till you hear the real-world examples Rachel shares about how their analytics is enhancing sales for real customers. The Social Business Journal Volume