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Sinopsis

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode, you’re going to meet Duncan Wardle. Duncan spent 30 years at arguably the best-known brand in the world - Disney. In his last role he was a global executive in charge of something most companies don’t even identify as a function in the business. That function is innovation. As Vice President of Innovation & Creativity it was his job to invent new ways to generate revenue.   We think of innovation as something that companies DO, but in reality, it’s the people in those companies who innovate. The problem is most people aren’t given the time OR the tools to innovate. After 30 years in a global corporate brand, Duncan has started his own company - ID8&INNOV8 - where he travels the globe helping companies – many of which are household brand names – overcome the challenges associated with innovating. Duncan shares 4 tools that foster creativity and enable companies to innovate. Start with your end user’s greatest ne